Everyone’s favorite Android launcher just got acquired by an analytics company

Everyone’s favorite Android launcher just got acquired by an analytics company



Nova Launcher look and feel settings

Credit: Dhruv Bhutani / Android Authority
  • Nova and Branch have now joined together with the latter acquiring the former.
  • Branch is an analytics company that mostly wants to use Nova as a platform.
  • Kevin Barry — the creator and developer of the launcher — will still be in charge.

In the world of Android launchers, few can compare with Nova. The fact that it’s free has helped with its popularity over the years, although there is a one-time fee of $4.99 to unlock its premium features.

Now, Nova and Branch are joining forces with the latter acquiring the former. Branch is primarily an analytics company and is interested in using Nova as a kind of testing platform. In a blog post, lead developer and Nova creator Kevin Barry went into all sorts of detail related to the change.



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