Google addresses RCS ad controversy, pauses business messaging in India

Google addresses RCS ad controversy, pauses business messaging in India



Google Messages Spam Protection

Credit: Robert Triggs / Android Authority
  • According to Google, Indian businesses are abusing an RCS feature to deliver promotional messages.
  • The company told Android Authority that it has temporarily disabled the feature in India.
  • The move will not affect end-users or change RCS functionality in other markets.

Over the past few months, businesses in India have been increasingly using Rich Communication Services (RCS) to deliver ads and other promotional messages. The practice reached a tipping point recently, with many users reportedly receiving multiple such messages every day. To make matters worse, the senders were often labeled as a “Verified Business” in the Google Messages app.

Now, Google India has issued a statement to Android Authority, acknowledging the issue.



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