- The Samsung Galaxy S22 has a new colorway called “Bora Purple.”
- Unlike the currently available Violet, Bora Purple features purple rails, making it unique to the line.
- The new colorway will be available starting at $799.99
To help drum up mid-cycle publicity, companies sometimes launch new colorways. Apple did it at WWDC 2022 with its green iPhone 13 models and now Samsung is doing it for its 2022 flagship.
The new Samsung Galaxy S22 colorway is known as “Bora Purple.” In Korean, “Bora” is a feminine name that translates to “purple.” So, in a way, this phone’s color is literally “Purple Purple,” which is fun.