Report: Netflix working on an ad-based tier (Update: Netflix confirms the news)

Report: Netflix working on an ad-based tier (Update: Netflix confirms the news)


  • Netflix is speeding up
  • plans to roll out ad-supported plans and password sharing blocks.
  • The company may be planning to unveil the changes in late 2022.

Update (6/24/2022): Speaking to WSJ, Netflix Co-Chief Exec Ted Sarandos has confirmed Netflix is definitely working on an ad-based tier. Not much is known about the tier, only that it will be cheaper than the current plans. It’s also unclear if it will have any other changes (like a smaller catalog of titles, etc). Netflix does make it very clear that ads will only be present in the upcoming budget tier, with more expensive plans sticking to the ad-free model.

Original (5/10/22):



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